Unthinkable Media

Beating the Little Hater Inside Your Head [Video]

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Beating the Little Hater Inside Your Head [Video]

Writing early, writing often

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Writing early, writing often

Perfectly logical but not for you

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Perfectly logical but not for you

Future proofing craft-driven work

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Future proofing craft-driven work

How to Pick Your Content's Format and Topic with Actual Purpose

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How to Pick Your Content's Format and Topic with Actual Purpose

Are you all about it?

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Are you all about it?

Advice for returning to publishing content

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Advice for returning to publishing content

Key Takeaways vs. critical thinking

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Key Takeaways vs. critical thinking

Things I'd like to finally admit I don't know

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Things I'd like to finally admit I don't know

What limits marketing results most

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What limits marketing results most

Respond, don't react

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Respond, don't react

UNTHINKABLE: Scott Stratten's Got a Mean Man Bun and a Must-Hear Message

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UNTHINKABLE: Scott Stratten's Got a Mean Man Bun and a Must-Hear Message

My aspirational anchor -- what's yours?

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My aspirational anchor -- what's yours?

The irony of where we pay attention at work

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The irony of where we pay attention at work

Inside the Work of an Obsessively Organized Content Marketer

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Inside the Work of an Obsessively Organized Content Marketer

Making bad

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Making bad

Twas the Night Before Launching [A Parody Podcast for Creators]

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Twas the Night Before Launching [A Parody Podcast for Creators]

Headlines Are Hard But Paragraphs Are Horrifying (& Here's Why)

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Headlines Are Hard But Paragraphs Are Horrifying (& Here's Why)

Do hammers work?

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Do hammers work?

Different or worse?

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Different or worse?

The irony of "what works"

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The irony of "what works"

Pander to pandas

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Pander to pandas

Industrialized creativity

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Industrialized creativity

How to Buy Twitter Followers, A Flowchart

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How to Buy Twitter Followers, A Flowchart

Ruthless prioritization

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Ruthless prioritization

Oh, the Hackish Things You'll Do! An Ode to Content Marketers

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Oh, the Hackish Things You'll Do! An Ode to Content Marketers

What writing is

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What writing is

How to get buy-in for your ideas

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How to get buy-in for your ideas

How to never run out of ideas

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How to never run out of ideas

Stop Suffocating and Just Create Something Already!

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Stop Suffocating and Just Create Something Already!

The writing process

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The writing process

Testing to learn: perception vs reality

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Testing to learn: perception vs reality

The only pithy idea we need

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The only pithy idea we need

This Concept Explains Why Marketers Fail to Consistently Resonate with Audiences

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This Concept Explains Why Marketers Fail to Consistently Resonate with Audiences

"Join 100,000 of your peers!"

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"Join 100,000 of your peers!"

"We don't celebrate our wins here"

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"We don't celebrate our wins here"

Introducing Unthinkable: Finally, a Show for Those Who Love the Content Part of Content Marketing

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Introducing Unthinkable: Finally, a Show for Those Who Love the Content Part of Content Marketing

The Content Talent Crunch

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The Content Talent Crunch

Explorers, not experts

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Explorers, not experts

UNTHINKABLE: Grado Labs' Hand-Built Headphones Are Just the Tip of Their Iceberg

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UNTHINKABLE: Grado Labs' Hand-Built Headphones Are Just the Tip of Their Iceberg

Stop acting like experts, start acting like investigators

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Stop acting like experts, start acting like investigators

5 Things I Think About Podcasting

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5 Things I Think About Podcasting

What Do Creative People Mean by "Craft" Anyway?

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What Do Creative People Mean by "Craft" Anyway?

Big, bigger, biggest mistakes

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Big, bigger, biggest mistakes

Want to Break Into Marketing? Crucial Things to Do in the Next 30 Days

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Want to Break Into Marketing? Crucial Things to Do in the Next 30 Days

Pike Syndrome and the path to better choices

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Pike Syndrome and the path to better choices

Deconstructing the art of the interview

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Deconstructing the art of the interview

A vicious cycle virtual events cause

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A vicious cycle virtual events cause

When Something Works, Don't Do More LIKE It - Do More WITH It

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When Something Works, Don't Do More LIKE It - Do More WITH It

Do you mean ROI or ROP?

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Do you mean ROI or ROP?

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UNTHINKABLE: How One Brand Made a Documentary Film Seem Safer Than Yet Another How-To Post

Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

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Introducing SnapClasses: Nutritious and Delicious Mini-Talks on Creativity, Content & Tech via Snapchat

ADOBE 99U GUEST POST: The 3 Psychological Reasons We Cling to Conventional Wisdom (and How to Break Free)

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ADOBE 99U GUEST POST: The 3 Psychological Reasons We Cling to Conventional Wisdom (and How to Break Free)

The Fallacy of Frameworks: What Craft-Driven Creators Know

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The Fallacy of Frameworks: What Craft-Driven Creators Know

A Simple System CEOs Use to Raise Concerns & Help Teams Do Better Work

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A Simple System CEOs Use to Raise Concerns & Help Teams Do Better Work

Recovery required

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Recovery required

Virtual Events Deep-Dive: How to customize speeches to deliver a great experience

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Virtual Events Deep-Dive: How to customize speeches to deliver a great experience

What to show a boss who wants short-term results

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What to show a boss who wants short-term results

At practice, at the game, or not at all?

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At practice, at the game, or not at all?

Visual Recreations of How Kickass Editorial Teams Organize Ideas

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Visual Recreations of How Kickass Editorial Teams Organize Ideas

The Biggest Mental Barrier Blocking More Creative Thinking

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The Biggest Mental Barrier Blocking More Creative Thinking

Stop Agonizing Over Best Practices - What's Your Unique Practice?

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Stop Agonizing Over Best Practices - What's Your Unique Practice?

Why don't we find our voices?

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Why don't we find our voices?

A Plea to Friends Suffering in Jobs They Hate: Leave!

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A Plea to Friends Suffering in Jobs They Hate: Leave!

How dare they?

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UNTHINKABLE: How One Small Graph Is Helping Steve Invent the Future of an Industry

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UNTHINKABLE: How One Small Graph Is Helping Steve Invent the Future of an Industry

When you're just not feeling it

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When you're just not feeling it

The worst career advice I've ever received - One Shot #7

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The worst career advice I've ever received - One Shot #7

Why I quit Google

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Why I quit Google

Why Content Marketing Makes Me Sad (Then Happy, Then Sad, Like a Crazy Person)

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Why Content Marketing Makes Me Sad (Then Happy, Then Sad, Like a Crazy Person)

A Single Sentence Went Viral on Medium - Time for an Existential Crisis

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A Single Sentence Went Viral on Medium - Time for an Existential Crisis

I hate saying No, but I have to say No

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I hate saying No, but I have to say No

Guidance or hopes?

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Guidance or hopes?

Rethinking How We Structure Content Marketing Teams: The Pod Approach

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Rethinking How We Structure Content Marketing Teams: The Pod Approach

The Worst Career Advice I've Ever Received: "Be the Best"

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The Worst Career Advice I've Ever Received: "Be the Best"

The Green Smoothie Problem: Why Others Don't Buy Your Ideas (And How to Fix That)

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The Green Smoothie Problem: Why Others Don't Buy Your Ideas (And How to Fix That)

A Breakup Letter to Link Bait Headlines [Video]

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A Breakup Letter to Link Bait Headlines [Video]

Why virtual events feel cheap

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Why virtual events feel cheap

"Business for good" is bubbling. It needs to boil.

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"Business for good" is bubbling. It needs to boil.

A reminder about our heroes

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A reminder about our heroes

Stealing without stopping

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Stealing without stopping

How B2B marketers can help

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How B2B marketers can help

A Small Fiction: What the Tiniest Project on the Internet Teaches us about Creativity

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A Small Fiction: What the Tiniest Project on the Internet Teaches us about Creativity

Iron Man at work

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Iron Man at work

Why make anything?

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Why make anything?

Let's Put an End to Random Acts of Creativity

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Let's Put an End to Random Acts of Creativity

The Not-So-Secret Secret Prolific Writers Rely On

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The Not-So-Secret Secret Prolific Writers Rely On

What Does Intuition LOOK Like? A Framework for Finding Clarity Faster

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What Does Intuition LOOK Like? A Framework for Finding Clarity Faster

What creators possess and the business world needs (not "creativity")

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What creators possess and the business world needs (not "creativity")

You Get There First: On Craft & Creativity Over Shortcuts & Hacks

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You Get There First: On Craft & Creativity Over Shortcuts & Hacks

5 Promises to Myself (And You) After My Third Year as a Professional Keynote Speaker

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5 Promises to Myself (And You) After My Third Year as a Professional Keynote Speaker

Why a Snapchat Follower Is More Valuable Than a Follower Anywhere Else

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Why a Snapchat Follower Is More Valuable Than a Follower Anywhere Else

Stories That Spread: 2 Radically Different Tales from 2 Inspirational CEOs

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Stories That Spread: 2 Radically Different Tales from 2 Inspirational CEOs

The biggest barrier to more creative work

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The biggest barrier to more creative work

How to grow a podcast: 2 levers you control

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How to grow a podcast: 2 levers you control

Are you usefully delusional?

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Are you usefully delusional?

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