Here's your problem statement: Make a good impression in three seconds.
Seems challenging, doesn't it?
Websites are the face of a company, and businesses have taken that analogy very seriously. Today's web designers seem to possess an arsenal of more features and page elements than they did a few years back. Gone are the days when a video or bright, colorful images were sufficient to be hailed as a memorable website. Modern pages now include interactive elements that give a static page some movement and life.
Even the humble splash page has received a significant makeover. What was once construed to be a terrible experience for visitors that seemed to have no purpose other than, say, giving a warning, or acting like a block-colored wall, splash pages today are back and better than ever. If you want your website features to make visitors stick around, you have to keep them engaged. From catchy and informative copy to imaginative images and gifs, splash pages are meant to tease your users before entering the main homepage.