Providing your customers an experience worth talking about is your ace in the hole. But what exactly is customer experience (CX)?

Customer Experience is how your customers perceive your business based on every interaction, start to finish.
Right now, you might be thinking, isn't that just customer service? No, it's not. Customer service and customer experience are most assuredly related but they, in fact, are not the same. Customer service is the support you offer during a single exchange while customer experience focuses on the whole interaction.