"You should never judge a book by its cover." People always say that...but does anyone actually ever follow the advice? The answer 99.9% of the time is a resounding nope. Audiences are busy - especially online - and so they have to make snap decisions based on a quick first impression.

(It makes you think: would "Harry Potter" have been nearly as popular if it was called "Wizard Boy Friendship Adventures"? Methinks not.)

That's why the name you choose for your online course is one of the most important business decisions you can make. People generally only stay on a web page for 10-20 seconds - so if the name you choose doesn't grab their attention right away and communicate value, then most of your audience will bounce.

So how do you create a good first impression with your course title? How do you create a headline that draws people in, gets them to click, and makes them want to follow-through to enroll? And how on earth do you pack it all into 65 characters or less?