The time is right.
Maybe you're about to launch a new product, or you're in the early stages of a website redesign.
Either way, you know your project would benefit from having real people give you feedback on what works and what doesn't.
It's time to do some UX research! But wait. If you want to get results you can trust-the kind of results that you can comfortably base your decisions on-then you need to do the right kind of research, the right way.