11 Tips to Lower Your Customer Acquisition Cost (CAC)
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Brett McHale Brett McHale
Posted Dec 9, 2021 12 min read
11 Tips to Lower Your Customer Acquisition Cost (CAC)

Customer acquisition cost (CAC) is calculated by dividing your total marketing spend by your number of new customers. Implement these 11 tips to improve conversions throughout your funnel, get the most out of your spend, and lower customer acquisition costs.

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