Anyone with an inbox is bombarded with hundreds, if not thousands, of emails every day, meaning your single sales message can easily get lost in the mix. Let's be honest, unless your email is sitting at the top of their inbox, it will likely end up deleted or abandoned without ever even being seen, which is why it's so important to know when you should send your email.

Sales emails are most likely to be read and acted upon as soon as they are delivered. If they're sitting about in an email inbox for a day – or worse, the weekend – then chances are they won't even be opened. This is why the time and day of delivery are among some of the most crucial success factors when it comes to sales emails, in addition to content, context, and pre-existing relationships. Knowing how vital delivery times are brings up a very obvious question:

What exactly are the best times to send sales emails?

Well, that's exactly what we'll be exploring in the article below, going over some of the most recent and in-depth reports to find the most effective ways to get your sales emails opened, read, and engaged with.

Before we start, let's go over a couple of standard email marketing terms that many of the studies on sales emails use:

Open rate: This is the percentage of emails that are opened. It is most frequently calculated by the number of emails opened divided by the number of emails sent. For example, if you send 100 emails and 10 are opened, your open rate is 10%.

Click-through rate: This is the number of recipients (expressed as a percentage) who clicked one or more links in your sales email. This is more relevant for mass marketing emails than direct sales emails where you engage with a lead.