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Strategy Best Practices
The Power of Psychology in Marketing
Summary

As marketers, we are now more data obsessed than ever. But, no matter how good your data is, it will only take you so far if you don't understand what to do with it, and the human psychology that powers those actions. This session will share some psychology principles, and how you can apply them to your marketing strategy and create business results.

About the speaker
John Mullinix
John Mullinix
Senior Digital Marketing Manager at Mariner Finance

I'm a father and Digital Marketing Fanatic. I enjoy helping brands grow and reach their sales goals by using data driven marketing & conversion architecture.