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Associated with
Daniel Palay
Ryleigh Hazen
Maureen Jann
Posted Nov 19, 2020
•
11 min read
Driving company adoption of buyer personas
You're asked to recreate company buyer personas. You research and update them and they're shared in a sales meeting and placed in the company wiki - but creating buyer personas your company will use is a challenge for PMMs. This article dives into persona creation and company adoption.
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