In case you haven't heard, the sales funnel as we know it is officially dead. Digital disrupters are creating a disjointed buyer journey that's hard to stay ahead of, riddling customer experience with infinite touchpoints. But, with this new digital journey comes opportunities to collect customer data that we've never had before, allowing businesses to take back control.

While data allows us to build simple, consistent, and enjoyable customer experiences, it must be applied strategically. By unifying all available data, companies can perfectly personalize customer interactions at any moment to amplify engagement and, both emerging and traditional ways to apply data make those engagements more meaningful.

Here are three ways to use data to improve your customer experience: