Associated with
Mark Irvine
Allen Finn
Posted Nov 23, 2021
•
9 min read
Advanced Remarketing: How to Build an Intent Map (And Get More Conversions)
I'm willing to bet a paycheck that you can make a few key changes and squeeze more out of your existing remarketing strategy, starting with kicking its degree of sophistication up a notch. In this post, we dive into how you can segment your remarketing audiences based on inferred intent, prioritize your audiences, and align your offers and ad creative to improve ROI.
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