Send Frequency 2021: Exploring Messaging's Impact on Purchases,...
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Brendan O'Connor Brendan O'Connor
11 min read
Send Frequency 2021: Exploring Messaging's Impact on Purchases,...

"How often should we message our users?" is a question we get quite frequently at Braze. To help out, back in 2019 we took a look at the ideal send frequency for push notifications, emails, and cross-channel messages overall. Now we're back with a look at what ideal send frequency looks like for...

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