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Associated with
Kalina Bryant
Kevin Lau
Valeria Gomez
Igor Kranjcec
Jeni Asaba
Jeff Hardison
Andrew Sevillia
Ryan Tollofson
Ayushman (Ayush) Sen
Jennifer Susinski
Posted May 18, 2021
•
12 min read
What is customer marketing?
Customer marketing refers to any marketing activity or marketing campaign aimed at current customers. Companies invest heavily in their customer marketing efforts to improve their customer retention, reduce churn, and boost customer loyalty, brand advocacy, and community participation.
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