Emotional intelligence is a powerful skill, and the benefits to possessing it are clear: better understanding of your colleagues, customers, friends and family, and yourself. Which in a business context, translates into brand loyalty, and even sales. Emotional intelligence, or EQ, is discussed at length in the UX community. And for good reason. Thoughtful design isn't just about making products that are attractive and usable; it's about making an emotional connection with the user. A great user experience is one in which your product or service meets the user where they're at, which is why emotional intelligence has become such a hot topic.