In the past, organizations would carefully develop strategies for any given new product or service offering. But in these new times today, where situations are rapidly changing and evolving, this may not always be possible. You might be losing out to your competitors if they're taking a more agile approach.

Organizations are evolving. They're moving away from rigid and traditionally defined departmental functions, hierarchical management, and teams that operate in silos with little collaboration among them.

A recent McKinsey report compared organizations to living organisms. As an organism, the company's "backbone" develops slowly over time, giving it stability while at the same time supporting dynamic movement and being adaptable to external forces. This combination of stability and agility enables businesses to create, test, and execute strategy-with minimal risk.