This is the age of the experiential shop. Shoppers need a reason to venture outside, and retailers need to deliver an in-store experience that will woo them out of their homes. Apple excels at this. Its shops tend to be among the most crowded on the high street, largely because customers can go play with the latest iPhone, Mac, or HomePod. They can have an army of well-informed experts at their fingertips to answer their questions or fix their devices.