Associated with
Jyll Saskin Gales
Posted Nov 19, 2021
•
3 min read
Google AdWords Audience: What Is an AdWords Audience?
This is the first post in a series on the Google Ads audience tab. In this post, we'll focus on the topic of how Google defines an "audience" as it pertains to Google Ads (formerly known as AdWords) display campaigns, and some of the strategic ways you can make use of audiences within your display campaigns.
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