Picking the right customer data platform (CDP) takes thought. Here are seven things to look for in your CDP - and one to avoid.

Picking the right customer data platform (CDP) is not quite as simple as it sounds.

You already know the exciting benefits of launching or updating your CDP. You have heard all about how CDPs are the future, set to replace data management platforms (DMP) so you can offer your customers wildly better experiences than before. And now you need to choose the right CDP - one that will prove its value and deliver on all the promises you've heard about.

While CDPs are known for their quick time to value, the CDP purchasing process can be a little tricky and time-consuming - especially if your organization has never implemented one before. Whether you are starting from scratch or looking to augment your CDP's capabilities, there are a few key things you should know before choosing your CDP.