Businesses have been grappling with the global pandemic for nearly a year, forcing many companies to make radical changes that impact both the selling and distribution of goods while maintaining customer loyalty. However, well before the pandemic, companies and their increasingly complex supply chains have frequently faced disruptions such recessions, trade wars, port closures, and severe weather that suddenly disrupt normal logistical operations and place customer orders at risk. While disruptions may have compelled firms to adjust their operating models or make incremental technology investments, COVID-19 stressed supply chains to the breaking point and showed that relying on operational tweaks and outdated IT systems leave most firms unable to cope with disruptions while maintaining excellent customer service.