Google's New Ad Rank Formula: Is the Change to Ad Rank Good or Bad for Small Businesses?
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Adam Shain Adam Shain
Posted Nov 18, 2021 4 min read
Google's New Ad Rank Formula: Is the Change to Ad Rank Good or Bad for Small Businesses?

Google has announced major changes to its Ad Rank algorithm, which now includes the expected impact of ad extensions in addition to Max CPC Bid and Quality Score.

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