What product marketers need to know about engaging developer audiences
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Danni Scott-Duke Danni Scott-Duke
Posted Sep 17, 2021 18 min read
What product marketers need to know about engaging developer audiences

In this article, I'll share what I've learned so far, why I believe it shouldn't be about developer marketing but the developer experience, and how to approach each stage of your go-to-market strategy as it relates to crafting it to fit developer audiences.

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