Facebook Mandates Campaign Budget Optimization: Here's What You Need to Know
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Brett McHale Brett McHale
Posted Nov 25, 2021 8 min read
Facebook Mandates Campaign Budget Optimization: Here's What You Need to Know

Facebook will retire ad set level optimization in favor of campaign budget optimization. Here's everything you need to know, including why Facebook likely made this change, the pros and cons, and how to prepare your account!

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