It's often hard to define what exactly we mean when we say something is mature. It can be subjective, for instance, at what age is it appropriate to leave a child at home alone, or relatively objective, such as aged wine rising in value over time.

However, in the digital world, maturity can be systematically measured in order to drive operational efficiencies and bring about new business opportunities. The science behind it? Digital maturity models (DMM).

Digital maturity models, coupled with company research and analytic tools, help you understand your performance online relevant to your competitors. These frameworks help you draw actionable insights that lead to continuous improvement.