As human beings, our experiences define us. Everything we do as individuals, as consumers, as employees is made up of a series of interconnected experiences. They shape our identities, set our expectations, and inform our decisions.

Leading brands recognize the opportunity to create value through connected experiences by engaging with customers through digital means and real-time updates. In the past, brands relied heavily on CRM applications as a system of record. Over the years, Oracle heavily invested in evolving its applications into a unified platform for customer engagement (CEP).

According to Omdia, "CEPs provide a faster route to an omnichannel capability, especially when connected with operational systems to close the loop on brand promises and give customers much greater control."

Given this intensified focus on improving customer engagement, I am pleased to announce that Oracle was named a 'Leader' in the Omdia Universe: Selecting a Customer Engagement Platform 2020-21 report. As stated in the report, "Oracle should appear on your shortlist if you want to optimize your business for consumers." Oracle CX applications successfully bring front- and back-office processes together to empower whoever gets to the customer first with the necessary data needed to make that experience seamless and memorable.