Digital marketing is all about planning... or at least it should be. When you map out the major holidays, you can plan ahead. Not only are you able to take advantage of seasonal trends based on analytics for agencies, but the advanced preparation means more resources to allocate to timely trends and campaigns as they pop up. And you know they will. Bottom line: Preparing for your marketing calendar events ahead of time helps you stay agile.

To get you started, we'll break down each month by the most important marketing calendar events. As a bonus, we'll also sprinkle in some marketing events that you and your clients can take part in to get an edge this year.