Partner Relationship Management Made Smarter – How to Maximize Partner Experience and Engagement
If your organization has a network of partners reselling your products and solutions, you've likely heard of or operated under the rule that 20% of partners generate 80% of sales. However, as the channel's fiscal impact and influence continues to grow, McBain believes that "we are about to see an influx of investment in and attention on indirect sales by firms in all industries."
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