In the past, partners couldn't even begin an integration without engaging Oracle Consulting for guidance. But with OHIP, every integration is now a self-service experience. Users simply register for OHIP and they can immediately take advantage of every capability on their own, without assistance, because of the platform's intuitive design. Another distinctive OHIP benefit is its creation of two-way integrations, meaning data can be "pushed" as well as "pulled," leading to near real-time access to information via a model REST architecture. OHIP amplifies the power of OPERA Cloud by enhancing its ability to incorporate best-of-breed solutions, regardless of origin, which is essential for tackling ever-changing business scenarios.