Where product marketing and traditional marketing meet
Associated with
Brian Thomas Brian Thomas
Logan Hendrickson Logan Hendrickson
Marcus Andrews Marcus Andrews
Emma Bilardi Emma Bilardi
Dekker Fraser Dekker Fraser
Robin Verderosa Robin Verderosa
Posted Jul 21, 2020 8 min read
Where product marketing and traditional marketing meet

Although they are two separate entities, product marketing and marketing often overlap or work alongside each other, with most product marketers playing an important role in crafting effective marketing strategies targeted at the right people.

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