Yext for Events, launched earlier this month, is a central source of truth for event information allowing businesses to publish, update, and measure events across the digital ecosystem. Businesses like Ben & Jerry's use Yext for Events to manage key details like event start and end times, locations, and descriptions, and create Event Pages, add them to the business's website, and publish events broadly to event discovery sites like Facebook and Eventful, as well as event ticketing platforms like Eventbrite.