The Science of Social Virality: Why Most LinkedIn Advice is Wrong
Associated with
Mike Allton Mike Allton
Christopher Penn Christopher Penn
Posted Aug 26, 2025 29 min read
The Science of Social Virality: Why Most LinkedIn Advice is Wrong

Are you tired of posting consistently on LinkedIn only to watch your content disappear into the void? You're following all the 'expert' advice, like posting at optimal times, using hashtags, and engaging with comments-yet your reach keeps declining and your posts feel like they're shouting into an empty room. You're not alone in this frustration, and you're probably wondering if there's something fundamentally broken with your approach or if the platform itself has changed the rules without telling anyone. That's exactly what our guest today discovered, and instead of accepting mediocre results, he did what any good data scientist would