When you invest in digital marketing, it's essential to monitor your campaigns to ensure you're driving a positive return on investment (ROI) for your business. With marketing analytics, you can see how your strategies perform and where you can make improvements. On this page, we'll answer the question, "What is marketing analytics?" and share the definition of marketing analytics.

We'll also dive into why analytics in marketing takes up 6.5% of marketing budgets and provide you with three marketing analytics best practices.

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