Now that we have moved into a new decade, the millennials time in the spotlight, arguably, is drawing to an end as we begin to make way for an even more digitally driven cohort – Generation Z.

According to Bloomberg, these young, forward-thinking individuals, born between 1997 and 2012, now make up 32% of the entire world's population. And as they enter the workplace, not only is their purchasing power increasing, so is their tendency to travel. Expedia has reported that the average Gen Z traveler is taking 2.8 vacations a year. For hoteliers, this means learning how to tap into a different target audience, understanding what type of experiences these individuals want and adapting your hotel's strategy accordingly.

However, preparing for the next generation of travel may be more challenging than you think. From what we have uncovered, Gen Zs are quite different from millennials and could possibly be the most difficult generation to impress.

Why is this?Read more to find out