For those of us who grew up in the mid-90s, nothing has impacted us more than seeing the shift before and after the internet. Organizations that saw an opportunity for growth through its use adapted to this new environment, while those that didn't, opened themselves to enormous risk – or failure. Countless businesses became obsolete when they didn't evolve to meet customer expectations, while others capitalized on new growth opportunities that the internet presented.

Today, communication service providers (CSPs) stand at a crossroads, and their action or inaction will influence their organizations' place in this transformed, hyper-competitive market. Those that see paths to potential growth through embracing change will carve out top market share.