A shared understanding that cloud technology will play an increasingly pivotal role in seizing opportunities and overcoming challenges brought together the best in the business at Oracle Hospitality Connect in Singapore, which concluded its first full day on 11th December.

The company's premier industry event, held at the Fairmont Singapore, assembled Asia-Pacific's top hoteliers, industry experts and Oracle leadership. The forum serves to share technology best practices and address hospitality's most-pressing topics – and the critical role Oracle's solutions can play in tackling them.

That role will be particularly important as the hospitality business deals with two major trends: on-going consolidation and a pending economic slowdown.

"Hospitality companies, brands, have to be judicious with their investment dollar," said Alex Alt, Oracle Hospitality's new senior vice president and general manager. "Technology allows you to compete when the economy isn't robust."

In such a market environment, Alt – who took the helm of Oracle Hospitality a month ago – pledged his commitment to the following priorities: embracing a service orientation, driving product and service innovation, and executing growth. And the "end game" for it all? Help Oracle's customers make their customers happy.