When will consumers feel safe to travel again? How can hoteliers enhance operations to better protect employees and guests? What technology solutions not only can help increase cleanliness but improve service?

Answers to such questions are exactly what hoteliers need to map a route to recovery. But they've been in exasperating short supply.

Until now.

During Day 2 of Innovation Week, Oracle Hospitality provided an exclusive preview of its soon-to-be-released global study, developed in partnership with Skift Research. The project involved surveying more than 1,800 hotel operators and 4,600 consumers to gain insights from their attitudes and actions that are shaping the new marketplace. The results shed light on economic trends fueling the rebound, emerging best practices in areas such as guest and employee health safety, contactless operations, and technology innovations that will be needed to satisfy rapidly evolving consumer demands.

The research study focused on key topics to help industry leaders navigate the challenges ahead as well as identify and seize opportunities that change inevitably will bring.