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Associated with
Jackelyn Keller
Posted Oct 14, 2020
•
19 min read
TL;DR: simplifying your message for maximum impact
The more concise the messaging the more successful the results, and in this article, I'll explain why, give you an example of how we did it with Dotdash's recent Odyssey product, and how you can implement the same techniques to simplify your message for maximum impact using the simple framework.
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