Associated with
Giselle Abramovich
Taylor Schreiner
5 e-commerce trends for 2021: What we learned from the 2020 holiday season
Analysis by Adobe Digital Insights (ADI), which uses Adobe Analytics to analyze trillions of online engagements to 80 of the top 100 retailers in the U.S., has found that COVID-19 had a tremendous impact on how people shopped online in 2020. E-commerce sales for the last holiday season saw two years' worth of growth, reaching $188.2 billion, up a whopping 32 percent year over year (YoY).
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