For local businesses, Yelp is an extremely effective channel for generating customers. People use Yelp online and on mobile devices to choose where to eat, where to shop and where to be entertained. Everyday, Yelp users are deciding which businesses to visit based on the information they gather from various Yelp pages, so it's incredibly important that you take control of your Yelp page and put yourself in the greatest position to attract customers.