Associated with
Alyce Currier
Posted Jun 20, 2013
•
5 min read
Longing for Longform: Optimizing For Longer Video
Last May, we did a study of thousands of business videos hosted on Wistia. The study revealed a negative correlation between video length and "engagement rate," or average percent viewed. The engagement rate for videos from zero-to-30-seconds-long videos was over 80%, dropping steadily to just over 25% for videos over 60 minutes.
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