Two Thumbnails Up
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Ezra Fishman Ezra Fishman
Posted Nov 12, 2012 2 min read
Two Thumbnails Up

The Photoshopped thumbnail (hands) and the thumbnail we selected (Jeff) had similar play rates and a 35% improvement in play rate compared to the system-generated one. These two versions also had higher engagement rates than the one with an automatic thumbnail. Total result was an increase in total time watched of 50%.

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