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Associated with
Vincent Lo
Emma Bilardi
Silvia Kiely
Zachary Fox
Posted Feb 23, 2021
•
5 min read
The most effective sales assets and the tools to optimize them
According to the findings in our 2020 Sales Enablement Landscape report, 56.3% of product marketers reported that sales enablement was solely owned by marketing. However, 93.7% of product marketers were responsible for creating the sales assets at their company.
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