Social Media Engagement: Why It's Important and How To Do It Well - The Buffer Blog
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Michael Eckstein Michael Eckstein
Posted Jun 7, 2018 11 min read
Social Media Engagement: Why It's Important and How To Do It Well - The Buffer Blog

As social media platforms evolve to reward authentic social media behaviour, social media engagement has become a vital part of any marketing strategy. Here's a look into why we think social media engagement is so important and how you can overcome roadblocks to develop a successful strategy.

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