In this session, Amanda will discuss use cases for how top, global brands can use Pardot and Marketing Cloud to maximize their results and connect with their audiences. Specifically, she'll talk about:
Leveraging integrations with Sales Cloud and Interaction Studio
Where Pardot shines
Where Marketing Cloud shines
Use cases across verticals-including healthcare, financial services, and CPG
Amanda is a visionary Salesforce cross-cloud solution architect with a 15+ year track record of successful B2B and B2C strategic technology configuration and implementation in global Fortune 100 firms. She has served both on the client side as a marketing leader, and spent several years in the Salesforce ecosystem.