As one of the most recognizable names in global business, EY is renowned for business practices revolving around the most progressive working cultures and innovative use of technology. As one of the "big four" professional services organizations, its member firms provide assurance, tax, strategy and transactions and consulting services to the world's biggest companies, and there are nearly 300,000 EY people in 700 offices around the globe.

Like for many organizations, the COVID-19 pandemic served to accelerate a journey that EY was already on: the modernization and re-imagining of digital experiences for a diverse client base. EY Consulting has also continued to elevate global e‑commerce, digital and cloud capabilities. As businesses continue to tackle large-scale transformation initiatives, EY offers clients the unique ability to build engaging, technology-enabled marketing solutions focused on data-driven, personalized customer experiences.

For an organization whose teams are used to getting 'hands on' with its clients and their businesses, the challenges of the pandemic and shifting to working with clients remotely only acted to thrust the need for relevant and authentic digital innovation into even sharper context.

EY wasted no time in adapting to a business environment now dominated by experience-driven customers. Following a robust proof of concept with EY Technology Consulting, EY has chosen Adobe Experience Platform (AEP) to build a next-generation client data platform. AEP will enable EY member firms to engage with each customer or prospect in the most appropriate way, tailored according to their previous interactions with the client and/or their response to marketing initiatives.