With Easter spending reaching a staggering $22.4 billion in 2024, the holiday presents a golden opportunity for retailers to boost sales and engage shoppers. However, traditional promotions alone won't cut it in today's saturated market. To truly stand out, businesses must embrace innovative and data-driven marketing strategies that capture consumer interest and drive conversions. A well-crafted Easter marketing strategy in retail can help brands maximize seasonal revenue, leveraging creative campaigns, omnichannel engagement, and personalization. From limited-time offers to immersive shopping experiences, strategic planning is key to making the most of this high-spending period. In this article, we'll explore actionable tactics to help retailers turn Easter into a powerful revenue-driving event.