With over 89% of marketers saying email marketing is their primary strategy, there's no doubt that email is a top contender for helping your business grow online. But for your email marketing strategy to succeed, you need to do email marketing tracking. Tracking your email campaigns is critical to ensuring you're driving results and reaching your goals.

But if you aren't sure how to track email campaigns, don't worry, we've got you covered! On this page, we'll go over eight email marketing metrics to track, including:

Open rate
Clickthrough rate (CTR)
Clicks per link
Bounce rate
Unsubscribes
Spam complaints
Conversion rate
Return on investment (ROI)