When was the last time you visited a website and really felt drawn into their story and brand? I mean, you really connected with what the company was all about, and their story led you to take action. For me, it was experiencing Medium for the first time. If you haven't heard, Medium is a platform built by Evan Williams (@Ev), co-founder of Twitter, that allows anyone to read and write content with almost zero learning curve. Medium's storytelling drew me in and caused me to become a regular contributor and consumer of their content. I now promote Medium pretty frequently, sharing the things I read and write.