The principles from David Epstein's book, "Range: Why Generalists Triumph in a Specialized World," shed light on why embracing generalists in RevOps can be a game-changer for businesses seeking to thrive in the modern era. While some experts argue that anyone who wants to lead in their field should start early, focus intensely, and devote 10,000 hours to a singular area, Epstein found that in most fields-especially those that are complex and unpredictable-generalists, not specialists, are set up to excel.