Customers often receive content across their lifecycle that exposes a lack of alignment, coordination, or cohesiveness from the functions that engage with them.
Phyllis is a marketing executive known for innovation and leadership across multiple marketing disciplines, with key expertise in content strategy, creation and promotion -- content-driven demand generation that drives pipeline, to thought leadership that successfully advances a brand. Her 20+ years of broad global marketing experience for a range of companies -- from start ups, to multi-billion dollar corporations -- includes the marketing gamut: strategic planning and comprehensive integrated marketing programs that map to the buyer's journey and create demand, field marketing, advertising, public relations and social media, as well as event management, and marketing operations.
In addition to deep experience in marketing big data and analytics to the CIO and total IT audience, Phyllis has mapped the customer buying journey to market to various LOBs, including finance and sales, as well as to industries including insurance and financial services.
Phyllis also has handled executive communications for the C-suite, including crisis communications and M&A. A marketer laser focused on managing the metrics with modern marketing tools, Phyllis' work includes innovative lead generation, customer acquisition programs and channel initiatives. A writer by trade, Phyllis has a wealth of content creation expertise, including messaging platforms, keynote presentations, and all manner of PR and Web content. In recent years, she has advised early stage startups on marketing strategy and messaging.
