The Problem With Over-Investing in Acquisition, and Under-Investing in Retention
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Myles Kleeger Myles Kleeger
Spenser Skates Spenser Skates
Kat Sherbo Kat Sherbo
Posted Apr 13, 2016 1 min read
The Problem With Over-Investing in Acquisition, and Under-Investing in Retention

The value of investing in retention marketing, and spending the time to think carefully about what different segments of your users will respond to, is clear.

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